Verifiedlast checked 2 Nov 2026 · re-checked every 3 days

SparkToro

Audience research tool showing where target customers spend time online and what content they consume

Pricing (as verified): $50/month (Personal); 5 free searches/month
Free plan / trial: Free plan
Works in: Worldwide, United States, United Kingdom, Canada
Best for: Solo, Small teams
Does: Market and competitor research, Running ads and generating leads, Finding and contacting new prospects, Market reports and pricing analysis · AI-assisted: a conventional product with real AI features
Connects with: API access
Company: 2018
Billing and payment: Bills in USD; credit card via Stripe for most plans. Agency annual plan also accepts wire transfer and invoicing.

Worth knowing: Data quality is strongest for English-speaking audiences in US, UK, and Canada; coverage thins for very niche industries or non-English markets. Search credits can run out quickly on lower tiers when researching multiple segments.

Is this the right tool for your business?

The directory tells you what exists. The audit tells you what to use, with the prompts, a setup playbook and a 90-day plan.

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“Verified” means: real company, live product, priced as stated on its own site, evidence of real users, checked on the date shown and re-checked every 3 days. It is not a recommendation for your business; the audit does that. We take no commission and have no sponsored listings. How we verify, with live numbers.