Verifiedlast checked 2 Nov 2026 · re-checked every 3 days

Looker Studio

Google's free data visualization platform for creating interactive dashboards and reports, with AI features in the paid Pro tier.

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Pricing (as verified): Free; Pro $9/user/project/month
Free plan / trial: Free plan · trial: 30 days (Pro only)
Works in: Worldwide
Best for: Solo, Small teams
Does: Reports and dashboards, Analysing data and spotting trends · AI-assisted: a conventional product with real AI features
Connects with: Google Analytics, Google Ads, BigQuery, Sheets, 1000+ connectors via partners
Company: not stated
Billing and payment: Bills through Google Cloud Billing account; accepts major credit cards and standard Google Cloud payment methods including bank transfer for enterprise accounts

Worth knowing: AI features (Gemini-powered analytics, formula assistant) require Pro subscription and are not available in free tier. Pro pricing is per user per Google Cloud project per month, which can multiply costs significantly for agencies managing multiple client projects. Performance can be slow with large

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